BIOGRAFY – THE GROUP
Biografy I Groupe hôtelier nouvelle génération
For five generations, we have made resolutely human hotel projects our unwavering focus. We design and manage living spaces that exist in harmony with the era, customers and environment of each one. By building our culture around attentiveness, we foster authentic connections with all our stakeholders to create shared and sustainable value.
We offer you the benefit of our unique combination of experiences as owners, operators and investors in the hotel sector. Our continuous commitment going back over 100 years has earned us the trust of our financial partners, provide satisfaction for our customers, and unite our teams around our sense of conviviality and quality of service.
*Sources : OlaKala destination on 12/31/2020 – Boutique Hotels segment (Paris)
Biografy
innovating hotels for over a century
An involved management team
by your side
In 2016, management of the group was entrusted to a fifth generation of these family hoteliers. Marion Laroche, Emilie Arabyan and Romain Binet rely on their strong shared roots and their complementary talents to bring new energy to Biografy’s activities.
They resolutely embody the new generation of leaders in the sector, eager to combine French-style living and collaborative commitment with environmental and social responsibility in each of their hotel projects.
Émilie
Arabyan
Emilie Arabyan began her career at AREVA following a Master’s degree in financial management and chartered accounting (Paris Dauphine University). +
She decided to join the group in 2009, taking over management of the Bourgogne & Montana Hotel, whose complete renovation she oversaw in 2014.
Emilie Arabyan is specifically in charge of operations and finance for the entire group.
Romain
Binet
An engineer by training (ESTACA), Romain Binet began his professional career in the automotive industry.+
In 2011, he joined the family group at the head of the Artus and Buci hotels, after an MBA in Hospitality Management at ESSEC. He then became the Marketing and Development Director for the entire group. Since 2014, he has also headed the Terrass’’ Hotel, and supervised its renovation.
Romain Binet is responsible for the group’s Innovation & Development strategy.
Marion
Laroche
After studying management and an enriching experience with the Hachette Filipacchi Media Group as Accounting Manager and IT Project Manager, +
Marion Laroche decided to turn her attention to a new challenge. In 2006, she chose to take on the position of HR Director of the family group to develop this role.
Marion Laroche is in charge of administration and human resources for the entire group.
Digital technology
that brings people together
Imbued with a demanding customer-centric culture, the management team helms Biografy’s digital strategy, leveraging innovations in the Hospitality Industry 3.0 (electronic safes for each employee, paperless invoices and administrative files, HRIS tool for time management, etc.).
These new technologies, implemented both at headquarters and in our hotels, ensure our guests a continuity of service throughout their customer experience from before they arrive until after their stay. Simplified access to a wealth of centralized data, linked to customers’ profiles, allows us to offer an ultra-personalized set of services.
We are proud to once again this year be among the
companies that earned a Bpifrance Excellence label